MGM is targeting “those who are seemingly inseparable from their phones and social media” MGM’s new policy permits guests to do so at its nine Vegas properties, namely Aria, Bellagio, Excalibur, Luxor, Mandalay Bay, MGM Grand, New York-New York, Park MGM, and The Cosmopolitan of Las Vegas. MGM Resorts International’s increasingly forward-looking marketing strategy has resulted in it taking another run at getting a lucrative, young, and digitally active target audience into its Las Vegas casinos.Īccording to the Las Vegas Review Journal, the Paradise, Nevada-based hospitality and entertainment giant has rolled out a new policy that allows guests to take selfies and videos of themselves “playing slot machines, table games and poker for personal use” in its Vegas casinos.
